O FOG DIGITAL NOS CONSELHOS DE ADMINISTRAÇÃO - UMA REVISÃO DOS PROJETOS ESTRATÉGICOS DE UMA INSTITUIÇÃO FINANCEIRA
DOI:
https://doi.org/10.21434/IberoamericanJCG.v6i1.36Keywords:
Conselho de Administração, Governança Corporativa, Priorização de Portfólio, Multicritério de Apoio à Decisão, Transformação DigitalAbstract
RESUMO
A inovação digital vem promovendo significativa mudança na forma com que vivemos e fazemos negócios, fenômeno claramente percebido em todos os segmentos e geografias. Organizações pré-digitais, especialmente as de grande porte, demonstram particular hesitação e dificuldade para conseguirem realinhar suas iniciativas estratégicas às novas exigências mercadológicas. O presente artigo apresenta uma revisão do portfólio de projetos estratégicos aprovado pelo conselho de administração de uma instituição financeira, a partir da incorporação de novos critérios ao processo de tomada de decisão, cruciais para organizações que aspiram transformar-se digitalmente e manter-se competitivas.
Palavras-chave: Conselho de Administração. Governança Corporativa. Priorização de Portfólio. Multicritério de Apoio à Decisão. Transformação Digital.
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